Golf Technology Answers for PGA Pros

Greetings fellow PGA Professionals,

Do you sometimes find yourself wishing you had the answers to technology questions? Like how best to use the internet to improve bookings (for tee times or lessons). Or how to use this mysterious thing called social media to leverage your marketing when you don’t even have a marketing budget any more?

Our goal with this site is to provide a resource for PGA Pros looking for answers.

We’re not techie guys. We’re PGA Professionals like you. We happen to have an interest in using technology to improve our lives and the services we deliver to our clients. All we want to do is share some of what we learn, in the hopes that it will help some of you.

All we ask in return is to share your comments, feedback, and best practices with us so that we can continue to get the word out.

What should you pay attention to? What is important? Which applications and tools will be the most help for your business?

The PGA does a good job of sharing some information. But they have to be politically correct. We don’t. If something stinks, we’ll give you our opinion. If it’s great, we’ll tell you why.

Maybe more importantly we’ll share some of what is working, because like it or not the golf industry is going to have to learn to take better advantage of technology. Our customers demand it, our shrinking budgets compel it. We have to find ways to do more with less.

We’ll try to suggest ways technology can help.

Stay tuned. When we have something worth saying, we’ll send out an email. We suggest you subscribe to our emails to stay current. You won’t have to read everything, but you’ll know that when you need info it will be somewhere on the site.

See you down the fairway!

Eric Jones, MA, PGA